Steve's Blog

How To Get Your Product on TV !!! JOIN ME

published on August 31st, 2012 . by Steve Greenberg

Want to learn “How to Get Your Product on TV” join my webinar on Thursday, Sept. 6th, @ 8pm EST– sign up NOW at:
You can RSVP through the link on the page.

If you want a direct link to the RSVP page, it is:

Back 2 School

published on August 2nd, 2012 . by Steve Greenberg


Boogie Board LCD eWriters –are the paperless, electronic alternative to memo pads, note books, sketch books, sticky notes, and dry erase boards. Write memos, take notes,  leave messages, create To Do lists, draw pictures, jot down ideas, make quick calculations, play games, practice handwriting/math – even diagram the winning play. Almost anything you can do with paper and pen, you can do with a Boogie Board eWriter. And they last a long time. Just one Boogie Board eWriter can be erased over 50,000 times. That’s at least 20 erases a day for seven years. Great for student of all ages, even those in preschool.  This product has an all plastic construction including the LCD, so parents don’t need to worry about the screen shattering. The Boogie Board Rip has a 9.5 inch screen and can save up to 200 pages until those pages must then be uploaded as PDF files to a PC/Mac. The models such as the original Boogie Board 8.5 eWriter without memory start at $29.99.  For more information go to

PocketFinder GPS Personal Locator— is a perfect way to keep an eye on your kids.  PocketFinder uses GPS and cellular wireless technology to locate nd track children, teen drivers, seniors, pets and other loved ones from almost anywhere on any web-enabled device or computer.  Small, lightweight, rugged,  and waterproof, the GPS tracker is easy to use and provides peace of mind for parents, seniors and care givers. Locate your child at the touch of a button.  PocketFinder lets you create customizable zones around home and school and receive alerts via email, SMS & push notification.  The PocketFinder is a free smartphone app and is available through Apple Retail, Apple Online or  The cost is $149.95 (includes 2 free months of service,
after that it’s $12.95/mo) and if you want more information visit

MyForce – is the mobile bodyguard that protects users with one touch sent from any smartphone. It’s the first app that connects a user with a dedicated safety escort to help them when they’re in danger. It acts like a panic button on the screen of a phone that you can press when you feel concerned for your safety. The safety escort will connect a user with emergency response services, even if you’re unable to fully describe your needs or situation, track and follow up with your situation until it’s determined you’re out of danger. It was inspired by the blue light safety system seen on many college campuses, but the great thing about MyForce is that it’s available on the one device that’s never out of ANYONE’S reach – a cell phone. MyForce is available for a yearly ($119.99) or monthly ($11.99) fee and all users who register online receive the first 30 days of service at no cost. With the promo code, STEVETV, viewers can receive an annual subscription of MyForce for $99.99.  To register, visit

Belkin’s new AC1200 Router offers speeds up to three times faster than most existing routers, providing more reliable coverage at greater distances. The built-in “IntelliStream” automatically prioritizes video and gaming for less buffering on sites like Netflix, Hulu and YouTube. Whether you live with roommates or brothers and sisters, the router makes it possible to stream more content to multiple devices. It intelligently manages available bandwidth based on the demand, giving priority to video and gaming over less demanding Wi-Fi activities such as checking Facebook. The Belkin AC1200 router is available for under $200 online at and and in-store at Best Buy and other select retailers.

HP Photosmart 6520 eAll-in-One Printer—just released this month, this new e-All-in-One printer is just as able to print homework assignments as
lab-quality photos.  It features a  vibrant touchscreen, automatic two-sided printing, web connectivity and HP ePrint technology.  HP ePrint technology enables you to print a photo or document directly from any web connected device – such as your tablet, smart phone or laptop – from virtually anywhere, through the simplicity of email. With built in apps you can print your own notebook paper, graph paper, even coloring pages.  With HP Scheduled
Print Apps busy families can choose the content they need most –  news, weather, puzzles and more – and have it automatically pushed
to their printer on a designated time each day or week, making it easier to manage the morning routine and get the family out the door.  The HP
Photosmart e-All-in-One is priced at $149 and available at and select retailers

The New Dyson Digital Slim™ (DC44) –being launched next month, the Dyson Digital Slim is the most powerful cordless vacuum, with 20 minutes of constant suction.  Whether it’s a dorm room or the bedroom of a Jr High School student, it’s filled with clutter and tough to clean around—this handheld was designed to navigate around clutter–It’s powered by the Dyson digital motor – which spins at 100,000 rpm.  Lightweight and powerful, it can tackle the toughest quick cleaning jobs.  A light aluminum wand allows you to easily reach high, low, and hard-to-reach spaces. Great for cleaning floors, the car –
and great for dorms. A motorized cleaner head combines anti-static carbon fiber brushes and stiff nylon bristles to tackle dust and dirt on any surface.
The Dyson Digital Slim™ vacuum cleaner will be on sale beginning September 3, 2012 on and most major retailers, and costs $399.

Pivot Power— an adjustable electrical surge protection power strip that holds large adapters in EVERY outlet! Pivot Power has a unique form which allows it to bend and twist in multiple configurations allowing you to save space.  Six adjustable outlets with 672 Joules of rock-solid protection.  It’s flexible shape
lets it pivot around furniture & hard to reach places.  It has six feet of cord with a flat head plug.  The cost is $29.99 from Quirky.  Quirky, a collaborative New York company that specializes in developing “Why didn’t I think of that?” gadgets. Would-be inventors who join the Quirky community (easily done online at can submit ideas, and if they win the approval of other members, the company’s design and production team takes over. Quirky also handles distribution and shares profits with the inventor.  Quirky is the easiest way to bring your new product ideas to life.

Point and Click Dictionary —This is the pocket-sized scanner that instantly looks up and displays word definitions. Eliminating the need to thumb through large books or type entries, the device slides easily over reading material, its integrated flip-up camera scans any word with the touch of a button, and definitions are instantaneously displayed on its screen. The scanner provides audible word pronunciations through its built-in speaker and clearly displays definitions, comprehensive etymologies, and related word forms. Smaller than a smartphone, the portable scanner provides 500,000 definitions from the Collins English Dictionary and offers translations to and from French, Italian, Spanish, and German using the award-winning Collins foreign language dictionaries. Users can navigate the device via the touchscreen or the included stylus, and it has an integrated MP3 player, voice recorder, and picture viewer.  $279.95

Shake N Wake Vibrating Alarm Clock –perfect for college dorm living. The wrap can be used around your wrist, but in college that is a little odd, so we recommend wrapping the band around your bedpost. For incoming freshmen this may not seem to be all that useful until you realize that if your bed is on the top bunk or you have a lofted bed that it is impossible to have a bedside table. You can also keep this alarm clock tucked under your pillow which due to the lightweight and compact size won’t impact your comfort, yet it will provide you with the nearby alarm clock you need.  Another great feature is this alarm clock’s vibrating ability. Not only does it wake you up in a more gentle manner, it also ensures your roommate isn’t disturbed either. The other reason the vibrating feature is a must have is that college cat naps are very common. You might find yourself dozing off at the library, a campus common area or even in class. If you set your Vibrating Alarm Clock you can be confident that you don’t turn a public cat nap into a 3 hour problem.  It’s $19.94 at


So You Want Your Product on TV?

published on August 1st, 2012 . by Steve Greenberg

Each time after I appear on television, inventors, small business owners and PR professionals hunt me down and ask if I can put their product in my next
segment.   I honestly appreciate hearing from people who have innovative new products.  Over the years that’s how I’ve found some of the best gadgets for my segments.

But those same people need to understand that not every product pitched can make it into every segment.  And there are things you can do to make your
pitch more powerful for me or really to anyone who does TV/Radio/Print/Internet.

First, get to know who you’re pitching.  Watch their segments, read their articles—see if your product truly fits what they are about.

For a television gadget segment, I’m looking for products that are fun to demonstrate and are easy for viewers to instantly understand the purpose of
that product.   I only get about 15-30 seconds to showcase a product.  If the pitch you send me takes three paragraphs to explain what the product does, then it’s probably a product I have to pass on.  When I email TV show producers about my segment, I only get one line per product to WOW them.

If they are not WOW-ed, the product is dropped.

Even print reporters want the pitch short and sweet.  All of us get dozens of pitches each day.  We can’t spend a long time going through wordy complicated
copy.  If we want or need more information, trust me, we will ask for it.

When pitching your product, include a low res photo, your contact information and just a few sentences about the product.  Is it the “world’s first ever” or
the “smallest” or maybe the “least expensive” whatever?  Give me something that makes this product “news worthy.”   What’s the “Wow” feature?
What problem does it solve?  Why would viewers care about it?

Also make the subject line interesting.  Something like “Double Your Closet Space For Under $20” will catch my eye.  Don’t waste the subject line with “Hi”
or “You really need to see this.”  And I would suggest that you include the product’s price and where consumers can purchase the product.

And since my medium is television/video, I gravitate towards products that are very visual and fun to demonstrate.   Products that move or let the hosts
interact with them usually go right to the front of the line.  If your product has an easy to demonstrate feature–let me know that–send a photo that
shows it being demonstrated or an even better idea would be to send a link to a short YouTube clip so I can see your product in action.

All of my television segments, articles, and blogs have a theme.  One week it could be bathroom gadgets, the next week it might be garden gadgets.  Usually
the producers pick the theme.  The themes change and finding the right products for each theme is part of the challenge.  Now I can’t remember every product that is pitched to me.   It’s just impossible.  I used to try to create paper folders and email folders, but lots of great products slipped through the cracks.

To solve that problem, I post my current gadget theme on 4 venues.

I tweet about it at @stevetv

I post it on Facebook at

I post a query on

AND I put out a request on HARO

If you follow me on one or more of the above venues—you’ll know what I’m looking for at any given time.

If your invention/product FITS that theme—let me know—contact me through my website

But please be realistic.  If the theme is car gadgets, don’t send me your toilet bowl light.

I’m well aware that my segment is only as good as the products in the segment.  If I have fun, interesting products then my segment will be fun and interesting.  If my segment is entertaining and informative, then I’m invited back to that show.

So please help me help you to help me.